Read The Big Data-Driven Business How to Use Big Data to Win Customers Beat Competitors and Boost Profits

[Free.kEDN] The Big Data-Driven Business How to Use Big Data to Win Customers Beat Competitors and Boost Profits

[Free.kEDN] The Big Data-Driven Business How to Use Big Data to Win Customers Beat Competitors and Boost Profits

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Get the expert perspective and practical advice on big data The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits makes the case that big data is for real, and more than just big hype. The book uses real-life examplesfrom Nate Silver to Copernicus, and Apple to Blackberryto demonstrate how the winners of the future will use big data to seek the truth. Written by a marketing journalist and the CEO of a multi-million-dollar B2B marketing platform that reaches more than 90% of the U.S. business population, this book is a comprehensive and accessible guide on how to win customers, beat competitors, and boost the bottom line with big data. The marketplace has entered an era where the customer holds all the cards. With unprecedented choice in both the consumer world and the B2B world, it's imperative that businesses gain a greater understanding of their customers and prospects. Big data is the key to this insight, because it provides a comprehensive view of a company's customerswho they are, and who they may be tomorrow. The Big Data-Driven Business is a complete guide to the future of business as seen through the lens of big data, with expert advice on real-world applications. Learn what big data is, and how it will transform the enterprise Explore why major corporations are betting their companies on marketing technology Read case studies of big data winners and losers Discover how to change privacy and security, and remodel marketing Better information allows for better decisions, better targeting, and better reach. Big data has become an indispensable tool for the most effective marketers in the business, and it's becoming less of a competitive advantage and more like an industry standard. Remaining relevant as the marketplace evolves requires a full understanding and application of big data, and The Big Data-Driven Business provides the practical guidance businesses need. Payment Facilitator Mobile Business Compliance Security Payment Facilitator is your source for payments and merchant aggregation business consulting Boarding small merchants quickly and easily is critical in today's Latest Topics ZDNet Latest trending topics being covered on ZDNet including Reviews Tech Industry Security Hardware Apple and Windows Silicon Valley Cant Stop Puking Money All Over Soylent Soylent a substance is about to be everywhere A team of queasy venture capitalists just invested $50 million into the company This despite the fact that Soylent Alibaba's Jack Ma Issues Dire Warning That AI Could Steal Mas argued that AI could be a better CEO than a human because It remembers better than you it counts faster than you and it wont be angry with competitors Breaking News - NARSE - Sears Kmart Land' s End Contents How Bad Is Sears Holdings' Debt Problem? Dec 30 2016 Sears lines up more credit from its CEO Dec 29 2016 Charleston Town Center anchor Sears to close Planet Big Data Planet Big Data is an aggregator of blogs about big data Hadoop and related topics We include posts by bloggers worldwide Email us to have your blog Welcome to Forbes Thought Of The Day ADVERTISEMENT InformationWeek News Connects The Business Technology InformationWeekcom: News analysis and research for business technology professionals plus peer-to-peer knowledge sharing Engage with our community Evidence-Based Management - Harvard Business Review You may well be trying to bring the best evidence to bear on your decisions You follow the business press buy business books hire consultants and attend seminars Business Technology News and Commentary - InformationWeek InformationWeekcom connects the business technology community Award-winning news and analysis for enterprise IT
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